THE OFFICE

The Office is where I support early-stage and established brands through the layered realities of building a business as a creative director, advisor, or operator. It’s a space for structure, for strategy, and for finding a way forward, whether that means refining your pricing model, evolving your brand identity, or making sure your supply chain still reflects your values. 

After 12 years of running MINNA, I’ve been in most of these spaces on both creative and operational sides. I know what it means to hold vision while managing the very real constraints of production, margins, and growth. This work is about opening up possibilities, not just solving problems. In all cases, I bring clarity, structure, and depth, with just the right amount of weird. 

Service Realms

Each service area is a different way in, or, a portal, of sorts. You might come in with a question about product development or a need for a new brand strategy, but often, the work overlaps. I approach these areas as interconnected, because they are: your creative process impacts your margins, your values shape your growth plan, and your operations reflect your design philosophy.

BRAND & CREATIVE

    • Clarify and define visual identity

    • Art direction for campaigns, content, and photography

    • Product design, styling, and creative systems creation

    • Merchandising strategy for physical and online stores

    • Curation guidance for new product lines

    • Seasonal planning and inventory forecasting

    • Wholesale and trade program development

    • Concept and development for collections

    • Mood boards, color palettes, line edits, trend reporting

    • Production-ready assets and tech pack direction

    • Line planning and aesthetic coherence

    • Product storytelling, category expansion, and curation

PRODUCT & SUPPLY CHAIN

    • Product planning in collaboration with artisan groups

    • Co-creation methodologies and cultural preservation

    • Technical translation from concept to sampling

    • Mapping current supply chain and identifying transparency weak points

    • Vendor communications systems and logistics workflows

    • Transparency frameworks and internal documentation

    • Guidance on building or evaluating a responsible sourcing strategy and B Corp support.

    • Fair wage structures, costing transparency, and partnership agreements

    • Best practices for working with artisan or small-batch partners

    • Collection architecture by season, channel, or price point

    • Margin improvement strategies and retail readiness

    • Pricing that works—for you, your partners, and your customer

STRATEGY & OPERATIONS

    • Strategic advising for founders, creatives, and small teams

    • Pricing structure, hiring, scaling, and creative leadership guidance

    • Weekly, Bi-Weekly, or Monthly check-ins, on-call thought partnership

    • Defining and articulating your social or sustainability mission

    • B Corp guidance, values integration, and internal alignment

    • Transparent storytelling and impact metrics

    • Margin review, cost structures, and growth modeling

    • Budgeting tools, forecasting templates, and scenario planning

    • Assortment planning, category performance, SKU refinement

    • Sales strategy for DTC, wholesale, and trade

    • Go-to-market and merchandising roadmap support

Ways To Work Together

HOURLY CONSULTING

Best for strategic advising, founder mentorship, and idea-level feedback. Sessions include follow-up notes and recommendations. Packages available for ongoing support.

PROJECT BASED

Well-scoped, goal-oriented collaborations. I provide hands-on work that is great for brand refreshes, system overhauls, or product collections.

FRACTIONAL CONSULTING

I plug into your team part-time to lead creative, product, or operations. Ideal for early-stage teams who need leadership without the Fulltime hire.