THE OFFICE
Brand strategy, creative direction, product design, and advisory for founders and brands.
I've spent over a decade building a brand — not just the visual identity, but the strategy, operations, and creative vision that make it hold together. I founded and scaled MINNA into a nationally recognized home goods brand with deep artisan partnerships across Latin America, and I bring that same full-picture thinking to every project I take on.
The Office is where that work lives now.
Product Design & Development
Design and development for physical goods, from concept through production.
I've designed and developed home textiles, soft goods, and lifestyle products for over a decade, managing the full arc of production. I also bring deep experience in ethical supply chain development, including sourcing and vetting manufacturers, building artisan partnerships, and navigating the operational realities of producing responsibly, particularly in Latin America. Available for contract and freelance product design work.
This includes:
Product concept and design
Surface pattern and textile design
Colorway and palette development
Sourcing and vendor identification
Manufacturer and artisan partnership development
Supply chain setup and management
Production planning and communication
Line planning and merchandising
Category strategy and expansion
Pricing and margin strategy
Creative Direction
Leading the creative vision for brands, campaigns, and product launches.
I've directed brand creative across every channel: editorial and product photography, digital and print campaigns, social content strategy, retail environments, and launch moments. My approach to creative direction is always grounded in brand strategy: who you are, who you're talking to, and what you're trying to accomplish.
This includes:
Brand creative strategy and campaign concepting
Photo and video art direction and styling
Marketing campaign planning
Retail design and strategy
E-commerce creative direction
Customer journey and site experience
Lookbooks and catalogs
Creative team leadership
Brand & Identity
Positioning, visual identity, voice, and brand guidelines.
The foundational work that everything else builds on. Whether you're launching a new brand, evolving an existing one, or need a complete rebrand, I work with founders to define who they are and how that shows up across every touchpoint.
This includes:
Brand strategy and positioning
Logo and visual identity systems
Brand voice and messaging
Brand guidelines
Packaging design and direction
Creative concepting
Advisory & Fractional Leadership
Ongoing strategic partnership for founders navigating growth, transition, or complexity.
I advise on everything from financial planning and operations to supply chain, team structure, creative direction, line development, and go-to-market strategy. I have particularly deep experience helping brands build ethical supply chains, develop artisan and manufacturing partnerships, and scale without losing what makes them worth scaling.
This includes:
Fractional creative or brand leadership
P&L development and forecasting
Pricing and sales channel strategy
Supply chain and manufacturing strategy
Ethical sourcing and artisan partnerships
Operational strategy and workflow design
Team structure and organizational planning
Merchandising strategy and assortment planning
Go-to-market strategy
Ways To Work Together
Advisory Consulting
Start with a single strategy session to talk through a specific challenge, or begin with a structured three-session kickoff designed to get clear on where you are, where you're headed, and what you need. From there, many clients move into ongoing hourly consulting
Project
Based
A defined scope with clear deliverables. Brand development, a visual identity system, product design, campaign direction, or a strategic plan. Most branding, creative direction, and product design work falls here.
Ongoing Partnerships
Retained advisory or fractional leadership on a monthly basis. For founders and brands that need a consistent creative and strategic partner without a full-time hire.